Unique front end
Tough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the "sport" back in "SUV."
RAV4 Prime XSE is available with a dramatic two-tone exterior design, further elevating the style of this dynamic-looking SUV.
RAV4 Prime XSE’s 19-in. alloy wheels provide a dramatic flare and show off this SUV’s sporty side.
Vertical LED lights
Exclusive to RAV4 Prime XSE, these vertical LED accent lights amplify the front end’s stylish good looks.
Go ahead, take control. Available steering wheel-mounted paddle shifters put RAV4 Prime’s power directly into your hands for more control, and more thrills, every time you take hold of the wheel.
RAV4 Prime’s front seats are sculpted with spirited driving in mind, offering supportive side bolstering to help hold you in place. In RAV4 Prime XSE, each seat is wrapped in premium SofTex®-trimmed1 materials for maximum style and comfort.
Panoramic glass roof
Expand everyone’s view. The available panoramic glass roof gives all passengers a front-row view of the wide-open sky.
Premium leather trim
A true treat for the driver. RAV4 Prime’s steering wheel and shift knob are wrapped in soft leather and feature red contrast stitching for an authentically sporty look.
7-in. Multi-Information Display
The 7-in. color Multi-Information Display (MID) presents safety info, alerts and more—all at a glance so you can keep your eyes on the road. And when equipped with available navigation2, this display also provides turn-by-turn directions.
Front and Rear Parking Assist with Automated Braking
Available Front and Rear Parking Assist with Automated Braking (PA w/AB)3 audibly and visually warns you when it detects stationary objects or vehicles approaching from the rear.
Blind Spot Monitor with Rear Cross-Traffic Alert
Available Blind Spot Monitor (BSM)4 with Rear Cross-Traffic Alert (RCTA)5 is designed to help look out for your safety. The Blind Spot Monitor (BSM)6 warns you when a vehicle in the next lane enters RAV4 Prime's blind spot on either side of the vehicle.
RAV4 Prime comes standard with a driver and front passenger Advanced Airbag System7, with driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat-cushion airbag, in addition to front and rear side curtain airbags.
Star Safety System™
Smart tech helps keep you safe. This standard comprehensive suite of six advanced safety features is designed to help keep you out of harm's way.
No cost maintenance plan and Roadside Assistance
Every new Toyota comes with ToyotaCare8, a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first and 24-hour Roadside Assistance for 2 years, unlimited mileage.