Toyota of Santa Fe Recognition

Buddy 11 RecognitionWe won Presidents Award again!

  • 2022 and 2021 Presidents Award winner
  • 2021 Peak Performers for Service Award Winner.   Toyota of Santa Fe is Single Point Winner!

Our best awards received is the recognition we receive from you!

Certified Staff

Toyota of Santa Fe does more than certify our vehicles. We also certify our staff with regular comprehensive education and training. That training helps each member of our staff to be a better buddy to each other and to you.


Toyota of Santa Fe appreciates every recognition received. But our favorites are those reviews and referrals from customers like you. Our goal is always excellence.    Most sites have us at 4 of 5 stars are better 11c


Here’s just a few of the recognitions we’ve received


Congratulations to Toyota of Santa Fe Service Advisors who made the top 10 Advisors in the RFJ Dealer Group. This award is based on hours per repair order.

  • Frank Guerra – Toyota of Santa Fe  #1
  • Brian Brannan – Toyota of Santa Fe #4
  • Joe Sanchez – Toyota of Santa Fe #6
  • Adrian Medina – Toyota of Santa Fe #8

RFJ, is an automotive dealership platform with over 30 rooftops or locations.


Verified Customer Ratings Used to Name Second Annual CARFAX Top-Rated Dealer in U.S.

Toyota of Santa Fe is being honored in the second annual CARFAX Top-Rated Dealer Program. The 2020 CARFAX Top-Rated Dealers received an average of 4.6 stars out of a possible five stars. The select group of dealers are being celebrated for their commitment to building consumer confidence through exceptional service and customer care.

“CARFAX has more than 2.2 million verified customer ratings and reviews for dealerships around the country,” said Bill Eager, CARFAX Vice President of Dealer Business. “The Top-Rated Dealer program recognizes the best of the best for exceptional service and customer care.”

You can look for Toyota of Santa Fe 2020 CARFAX Top-Rated Dealer badge on the CARFAX Vehicle History Reports they provide customers.

CARFAX, part of IHS Markit (NYSE: INFO), helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car ListingsCARFAX Car CareCARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Shop, Buy, Service, Sell – Show me the CARFAX™. Based in London, IHS Markit is a world leader in critical information, analytics and solutions

Winner 2022 Carfax

Readers Choice Journal North Winners

in 2021, Journal North Readers chose Toyota of Santa Fe for 3 awards

  • Best Service
  • Best Brakes & Alignment
  • Best Car Sales Team

In 2020, Journal North Readers chose Toyota of Santa Fe for 2 awards

  • Best Service
  • Best Used Car Dealership

Readers Choice Awards Service and Brrakes Alignment
Readers Choice Award Bset Car Sales Team

Comptroller Jennifer Sancez

Jennifer Sanchez blessed our dealership December 8th, 2018. Jennifer has all the ingredients that make a great Controller, she has strong integrity, technical accounting background, leadership qualities, process improvement capability and experience, listening skills, drive and enthusiasm, knowledge and understanding of accounting and passion for her job. I as the General Manager couldn’t be prouder of Jennifer for once again winning the Toyota Controllers excellence award for 2020. Please join me in congratulating Jennifer on her excellence.

from: Buddy Espinosa, General Manager

Customer Relations Manager Maria Espinosa
Maria does it again! Toyota Customer Relations Excellence Award recognizes managers who achieve
overall excellence in their Customer Relations operations, ensuring the dealerships’ overall
commitment to their customers. To achieve this award, Maria was able to maintain Toyota required service retention of customers, Toyota Sales and Service required satisfaction by customers and of course, maintain her manager certification.

Congratulations to some of our best. Trini Gallegos and Joe Anchondo were once again named to Toyotas National Sales Society Program.

Master Certified Mechanics

Pictured above, General Manager Buddy Espinosa with Service Director Paul Sandoval and our Master Mechanics. From Left, Charles Roberts has over 20 years’ experience. Jim Garcia, our logo designer is also a master certified mechanic with Toyota for over 30 years. Luis has over 10 years’ experience as a mechanic. He recently became our newest Service Advisor. On the far right, Stacy has over 40 years’ experience with Toyota.

Toyota of Santa Fe won 2nd place in 2020 and 2019 for the Annual Best of  Santa Fe Competition.  In 2018, Santa Fe Reporter Readers vote Toyota of Santa Fe Best Car Dealership for the 4th year in a row.

Four Time Thank You New Mexico for 1st Place Banner

Toyota of Santa Fe wins again. During the annual “Best of Santa Fe” Contest, Toyota of Santa Fe has won best car dealer in 2015, 2016, 2017 and 2018. Toyota of Santa Fe also won Best Car Repair of Santa Fe. Read More.

Dealer Rater Dealer of the Year
Toyota of Santa Fe Won 2017 DealerRater Toyota Dealer of the Year Award which recognizes top U.S. and Canadian auto dealers demonstrating excellent customer service as expressed by consumer reviews written on DealerRater.
The dealership is also among the top auto dealers in the U.S that demonstrate excellent customer service, as rated by online consumer reviews for the second year in a row! Read More.

Toyota of Santa Fe has done it again.  Winner of 2022 and  2021 Toyota Presidents Award.

What is the Presidents Award?

Each year Toyota Motor Sales recognizes its finest dealerships with the prestigious President’s Award. The President’s Award honors Toyota dealers that excel in all facets of their operations. It is recognition for dealerships that continue to go above and beyond at each customer touch point and represent the best of the best.

Toyota of Santa Fe has done it again!  Toyota of Santa Fe was announced a Presidents Award winner for 2021.

Toyota of Santa Fe received the President’s Award for Customer First from Toyota in its first year under the new ownership. This is highly unusual for a new dealership. Our region nominated us because they felt our dealership was able to achieve the high standings required.

What does it mean to you?

Several key areas are measured before a dealer is even considered. All of these areas have to do with how well we serve our customers. Every sale, every service is measured. This award measures how well we take care of customers like you..

Recognition & Standards of Excellence

A Few other ways we strive to set records and surpass expectations.

The Buddy Plan

When Beaver Toyota of Santa Fe became Toyota of Santa Fe every employee became a buddy. Each of us is an advocate to make sure you receive the product or service that is right for you. You aren’t an outsider at this dealership. You are part of our family and we treat you as such. Visit our Buddy Plan page for a few the standards we put in place for you.

Superior Service! Superior Sales!

We have some of the most experienced technicians and sales people in the state.  Every one of them is required to maintain their certification and receives regular training. Our Service team has Elite 8 Status. That means they are one of the top 8 dealers in a five state region.
Our sales staff is trained to ensure our customers receive accurate and superior assistance in selecting the right vehicle for them. Each salesperson is required to be certified within a year of their employment and to maintain their certification. Because of this, three of our salespeople have received special national recognition by Toyota. But the most important measurement is by our customers.

About Us Contact Us The Buddy plan

11aToyota of Santa Fe certifies more than our vehicles. We also certify our staff with regular training.
Our Toyota Sales & Service Professionals are required to take regular training to maintain their certifications. Most of our staff has ten years experience or more.
11b Most dealerships strive for at least one master mechanic. We have four!
11cAs of 7-19-19: Google Reviews 4.6; Dealer Rater Reviews 4.7; Car Guru Reviews 4 of 5 stars.