Toyota of Santa Fe: Awards & Recognitions

We won the President’s Award from Toyota Motor Corp. for a second time! The award recognizes dealerships that demonstrate a superior commitment to customer satisfaction and excellent business management.

  • 2022 and 2021 Toyota Motor Corp. President’s Award Winner
  • 2021 Peak Performers for Service Award Winner.  Toyota of Santa Fe is a Single Point Winner!

The best award we can receive is positive recognition from customers like you! Every day, we’re proud to bring you a dealership experience that’s stress-free, honest, and enjoyable.

  • Certified Staff – Toyota of Santa Fe does more than certify our vehicles. We also certify our staff with regular comprehensive education and training. That training helps each member of our staff to be a better buddy to each other and to you.
  • Reviews –  Toyota of Santa Fe appreciates every recognition received. But our favorites are those reviews and referrals from customers like you! Our goal is always excellence.  Most auto dealer review sites rate us at 4 of 5 stars or better! 11c

Awards & Recognitions

RFJ Motors Top Service Advisors: First Quarter

RFJ Motors is an automotive dealership platform with over 30 rooftops or locations. Congratulations to the Toyota of Santa Fe Service Advisors who made the top 10 Advisors in the RFJ Dealer Group! This award is based on hours per repair order.

  • Frank Guerra – Toyota of Santa Fe  #1
  • Brian Brannan – Toyota of Santa Fe #4
  • Joe Sanchez – Toyota of Santa Fe #6
  • Adrian Medina – Toyota of Santa Fe #8

Toyota of Santa Fe Named CARFAX Top-Rated Dealer 2022

CARFAX Top-Rated Dealer Award Based on Verified Customer Ratings

Toyota of Santa Fe has once again earned a Golden Car Fox and the distinction of a CARFAX Top-Rated Dealer! This is the fourth year CARFAX is celebrating dealerships around the country for exceptional customer service based on verified reviews. The 2022 CARFAX Top-Rated Dealers received an average of 4.5 stars out of a possible five.

What does it mean to win the Golden Car Fox? Above all, our CARFAX awards signal to customers that they can shop with complete confidence at our dealership. Here’s why:

“These dealers have been recognized by CARFAX consumers as the best of the best when it comes to building trust and transparency,” says Gregg Cleary, CARFAX Vice President of Dealer Business. “They truly set the bar high for customer care. CARFAX has more than 4.1 million verified ratings and reviews, and dealers earn the Top-Rated distinction strictly from that verified feedback. We want to make it easier for people looking to buy or service a car to know they’re in good hands.”

You can find our CARFAX Top-Rated Dealer 2022 recognition on any CARFAX Vehicle History Reports you receive from us!

CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service, and sell used cars with innovative solutions powered by CARFAX® vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car ListingsCARFAX Car CareCARFAX History-Based Value, and the flagship CARFAX Vehicle History Report to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Shop, Buy, Service, Sell – Show me the CARFAX®.

S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

Winner 2022 Carfax

Readers Choice Journal North Winners

in 2021, Journal North Readers chose Toyota of Santa Fe for 3 awards:

  • Best Service
  • Best Brakes & Alignment
  • Best Car Sales Team

In 2020, Journal North Readers chose Toyota of Santa Fe for 2 awards:

  • Best Service
  • Best Used Car Dealership

Readers Choice Awards Service and Brrakes Alignment
Readers Choice Award Bset Car Sales Team

Comptroller Jennifer Sancez

Jennifer Sanchez blessed our dealership December 8th, 2018. Jennifer has all the ingredients that make a great Controller, she has strong integrity, technical accounting background, leadership qualities, process improvement capability and experience, listening skills, drive and enthusiasm, knowledge and understanding of accounting and passion for her job. I as the General Manager couldn’t be prouder of Jennifer for once again winning the Toyota Controllers excellence award for 2020. Please join me in congratulating Jennifer on her excellence.

from: Buddy Espinosa, General Manager

Customer Relations Manager Maria Espinosa
Maria does it again! Toyota Customer Relations Excellence Award recognizes managers who achieve
overall excellence in their Customer Relations operations, ensuring the dealerships’ overall
commitment to their customers. To achieve this award, Maria was able to maintain Toyota required service retention of customers, Toyota Sales and Service required satisfaction by customers, and of course, maintain her manager certification.

Congratulations to some of our best. Trini Gallegos and Joe Anchondo were once again named to Toyotas National Sales Society Program.

Master Certified Mechanics

Pictured above, General Manager Buddy Espinosa with Service Director Paul Sandoval and our Master Mechanics. From Left, Charles Roberts has over 20 years of experience. Jim Garcia, our logo designer, is also a master certified mechanic who’s been with Toyota for over 30 years. Luis has over 10 years of experience as a mechanic. He recently became our newest Service Advisor. On the far right, Stacy has over 40 years of experience with Toyota.

Toyota of Santa Fe won 2nd place in 2020 and 2019 for the Annual Best of Santa Fe Competition.  In 2018, Santa Fe Reporter Readers vote Toyota of Santa Fe Best Car Dealership for the 4th year in a row.

Four Time Thank You New Mexico for 1st Place Banner

Toyota of Santa Fe wins again! Toyota of Santa Fe won Best Car Dealer at the annual Best of Santa Fe Contest in 2015, 2016, 2017, and 2018. Toyota of Santa Fe also won Best Car Repair of Santa Fe.

Dealer Rater Dealer of the Year
Toyota of Santa Fe Won the 2017 DealerRater Toyota Dealer of the Year Award, which recognizes top U.S. and Canadian auto dealers demonstrating excellent customer service as expressed by consumer reviews written on DealerRater.
The dealership is also among the top auto dealers in the U.S. that demonstrate excellent customer service, as rated by online consumer reviews for the second year in a row!

Toyota of Santa Fe has done it again.  Winner of 2022 and  2021 Toyota Presidents Award.

What is the President’s Award?

Each year, Toyota Motor Sales recognizes its finest dealerships with the prestigious President’s Award. The President’s Award honors Toyota dealers that excel in all facets of their operations. It is recognition for dealerships that continue to go above and beyond with each customer interaction and represent the best of the best.

Toyota of Santa Fe has done it again!  Toyota of Santa Fe was named a President’s Award winner for 2021.

Toyota of Santa Fe received the Customer First President’s Award from Toyota in its first year under the new ownership. This is highly unusual for a new dealership. Our region nominated us because they felt our dealership was able to achieve the high standings required.

What does it mean to you?

Several key areas are measured before a dealer is even considered. All of these areas have to do with how well we serve our customers. Every sale and every service are measured. This award measures how well we take care of customers like you.

Recognition & Standards of Excellence

Here are just a few other ways we strive to set records and surpass expectations.

The Buddy Plan

When Beaver Toyota of Santa Fe became Toyota of Santa Fe, every employee became a buddy. Each of us is an advocate to make sure you receive the product or service that is right for you. You aren’t an outsider at this dealership. You are part of our family, and we treat you as such. Visit our Buddy Plan page for details about the standards we put in place for you.

Superior Service, Superior Sales

We have some of the most experienced technicians and salespeople in the state.  Every one of them is required to maintain their certification and receives regular training. Our Service team has Elite 8 Status. That means they are one of the top 8 dealers in a five-state region.

Our sales staff is trained to ensure our customers receive accurate and superior assistance in selecting the right vehicle for them. Each salesperson is required to be certified within a year of their employment and to maintain their certification. Because of this, three of our salespeople have received special national recognition from Toyota. But the most important measurement is by our customers.

About Us Contact Us The Buddy plan

11aToyota of Santa Fe certifies more than our vehicles. We also certify our staff with regular training.
Our Toyota Sales & Service Professionals are required to take regular training to maintain their certifications. Most of our staff has ten years experience or more.
11b Most dealerships strive for at least one master mechanic. We have four!
11cAs of 7-19-19: Google Reviews 4.6; Dealer Rater Reviews 4.7; Car Guru Reviews 4 of 5 stars.