1601 Saint Michaels Drive Santa Fe, NM 87505-7707
Whether you're searching for a new Toyota, a reliable used car, or trusted Toyota service, the team at Toyota of Santa Fe is here to simplify your experience. From our showroom to our state-of-the-art service and parts departments, everything we do centers on one goal: delivering outstanding value and genuine care to every guest who visits us in Santa Fe. Keep reading to learn more about who we are and what drives us!
Sonic Automotive is one of the largest automotive and powersports retailers in the United States, connecting guests to exceptional experiences across more than 140 locations nationwide. While our team is deeply rooted in the local community, we are also part of a broader network committed to delivering consistent, high-quality service at every touchpoint.
Everything we do is guided by a single purpose: to deliver an experience for our guests and our teammates that fulfills dreams, enriches lives, and delivers happiness.
Our people, our transparent processes, and our commitment to Toyota of Santa Fe Transparent Pricing-which is our promise of no hidden fees, and the price you see is the price you can get-reflect a simple belief: at Toyota of Santa Fe, we feel Trust is not a luxury, it's our standard. That commitment has earned all of us at Sonic Automotive recognition as one of Newsweek's 2026 Most Trustworthy Companies in America.
Sonic Automotive is honored to be recognized by Newsweek for our unwavering commitment to trust, transparency, and exceptional experiences.
Learn more about Sonic Automotive.
Toyota of Santa Fe has a rich history rooted in dedication to our customers and the surrounding community. Our story began in 2002, when Sauter Toyota was purchased by Mike Beaver of Texas and rebranded as Beaver Toyota. Over the next decade, the dealership grew steadily, celebrating its 10th anniversary in 2012 and expanding to a second location in St. Augustine, Florida, in 2013. At that time, the Santa Fe location was renamed Beaver Toyota Santa Fe.
In 2015, RFJ Motors acquired the dealership, and it officially became Toyota of Santa Fe. Three years later, in 2018, our team moved into a brand-new facility at 1601 St. Michaels Drive-the same modern location where we proudly serve the community today. Through every chapter, our commitment to exceptional customer care has remained the same.
At Toyota of Santa Fe, every department is built around making your experience as seamless as possible. Our knowledgeable sales professionals will help you find the right model for your lifestyle and budget, while our finance experts guide you through your options with clarity and confidence. When you choose our dealership, you will enjoy access to:
Our modern showroom was designed with your comfort in mind. Whether you are visiting from Los Alamos or right here in town, you will find a clean, well-organized space where browsing the latest Toyota models is easy and enjoyable.
Stopping by for some routine maintenance? Our on-site service center is equipped with the latest diagnostic tools and staffed by certified technicians who know Toyota vehicles inside and out. While you wait for your appointment, take advantage of complimentary Wi-Fi access and free coffee in our comfortable waiting area.
Giving back to Santa Fe and the surrounding area is an important part of who we are. Toyota of Santa Fe proudly supports a wide range of community events and causes, including Pet Safety initiatives, Los Alamos Festivals, the Santa Fe Conservation Trust, Cars for Kids, Lobos Events, Bio Park, Helping the Homeless, recycling events, book signings, cancer foundation fundraisers, and local food drives. In previous years, we have also been proud sponsors of Santa's Village at the Railyard, Zozobra, New Year's Eve on the Plaza, and St. Vincent's 150th Anniversary celebration. Our team believes that being a great dealership means being a great neighbor, too.
Behind every great experience at Toyota of Santa Fe is a dedicated team that genuinely cares about your satisfaction. From our sales and finance professionals to our service advisors and technicians, every team member is committed to going above and beyond.
That dedication earned our dealership the prestigious Toyota President's Award in both 2021 and 2022. This honor is based on measurable performance and customer satisfaction, and it reflects the high standards our team members bring to work every day.
We are also proud to be a finalist for the 2025 CARFAX Top-Rated Dealers Award. This distinction is especially meaningful because it comes directly from verified customer feedback. The CARFAX Top-Rated Dealers Award emphasizes our consistently high ratings for transparency, service quality, and overall dealership experience, which means we are focused on you and your goals, no matter where you are in the car-buying or ownership process.
Ready to see what sets Toyota of Santa Fe apart? Whether you are in the market for a new Toyota, exploring pre-owned options, scheduling a service appointment, or simply have a question, we look forward to helping you with all your Toyota needs! Contact us today.
1601 Saint Michaels Drive
Santa Fe, NM 87505-7707
